Monday, June 14, 2010

Do Your Customer’s Know Your Employees Names?

Are you good or great? A  good business is where the employees know their customer’s name but a great business is when the customer knows the employee’s names. Which is true of your organization?

Loyalty is created when the employee delivers a memorable and emotional service experience. A service experience that stands out can be the reason a customer will know and remember the employee’s name. This starts with an engaged employee. Engaged means connected to the business, feeling a sense of purpose in their job, and understanding how their actions affect the entire organization including hearing feedback about their performance.

When you engage your employees, you have a much greater chance of them engaging the customer. Nothing is foolproof but it is an excellent start.

Be a GREAT business where customers know your employee’s name

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