Are you good or great? A good business is where the employees know their customer’s name but a great business is when the customer knows the employee’s names. Which is true of your organization?
Loyalty is created when the employee delivers a memorable and emotional service experience. A service experience that stands out can be the reason a customer will know and remember the employee’s name. This starts with an engaged employee. Engaged means connected to the business, feeling a sense of purpose in their job, and understanding how their actions affect the entire organization including hearing feedback about their performance.
When you engage your employees, you have a much greater chance of them engaging the customer. Nothing is foolproof but it is an excellent start.
Be a GREAT business where customers know your employee’s name
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